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Traditions Insurance Group

Successfully migrated an insurance company's website from Squarespace to a custom-built Next.js solution, significantly improving SEO performance and page load speeds. The migration addressed critical limitations of the Squarespace platform, particularly around search engine optimization and site performance metrics.

The new Next.js implementation leverages server-side rendering for optimal SEO, ensuring better visibility in search results and improved organic traffic. TailwindCSS and ShadCN UI components provide a modern, responsive design system that maintains consistency across all devices while delivering a professional appearance that builds trust with potential clients.

This migration resulted in improved Core Web Vitals scores, better search rankings, and a more maintainable codebase that allows for rapid feature development and updates.

Tools used in this project:

Next.js
TailwindCSS
ShadCN
Screenshot of Traditions Insurance Group project