Speeche & Co. is a direct-to-consumer apparel brand I run with my wife Raney, a school-based speech-language pathologist. The idea: SLPs deserve better than clip-art t-shirts. We make buttery-soft, garment-dyed pieces with an editorial, minimal aesthetic — "wear the work you love."

This one goes beyond writing code. I own the whole operation: the brand identity, the product designs and production print files, the storefront at speeche.co, email marketing, analytics, and the print-on-demand fulfillment behind every order.

The site itself is intentionally simple and fast — a photo-driven storefront with a shoppable product grid, an email list with a first-order discount, and real behavioral analytics that have already shaped design decisions since launch.